Road safety ads had always looked the same to me – stark, hard-hitting and off-putting. Don’t die before you’ve lived was a big idea that allowed us to make exciting and aspirational ads with a serious takeout and seemed perfect for all those self interested teenagers out there.
Role: Creative
Awards: Cannes: Bronze, D&AD: Wooden Pencil, Creative Circle: Bronze x2, Campaign Press: Silver, BTAA: Merit,


