Tennessee Honey is the latest honey variant (derr) from Jack Daniel's.  This print campaign was to launch the product in Australia to a slightly more youthful audience than the main brand.  'Show the bottle' they said.  'No problem' we said.

Role: CD/ECD

Awards: Spikes Asia: 2xShortlisted, New York Festival: 2xFinalist, Award Awards: Bronze & 3xShortlisted, Best Ads: Pick of the Week.